Privacy Policy

Last Updated: 18th March 2026

1. PURPOSE OF THIS PRIVACY POLICY

This Privacy Policy explains how and why Axe Group Limited ("we", "us", "our") collects, uses, stores and protects Personal Data obtained through our website at www.axe-group.co.uk. We are committed to protecting your privacy and handling your Personal Data in a open and transparent manner, in compliance with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

2. OUR DETAILS

Axe Group Limited is the Data Controller for all Personal Data collected via this website. Our registered office is The Long Barn, Cobham Park Road, Cobham, Surrey, KT11 3NE. We are registered in England and Wales under company number 12294237; and with the Information Commissioner's Office (ICO) under reference ZA754614.

3. WHAT AND HOW WE COLLECT PERSONAL DATA

3.1 Data you provide to us directly

When you use our website, you may provide us with Personal Data in the following ways:

Enquiry forms - your name, company name, email address, phone number and details of your enquiry
Direct email or telephone contact - any Personal Data you choose to include in your message or communications

3.2 Data collected automatically

When you visit our website, we and our third-party analytics provider (Google Analytics) automatically collect the following technical data:

Your IP address (anonymised where possible)
Browser type and version
Operating system]Pages visited and time spent on each page
Referring website or search term
Date and time of your visit

The data is collected using cookies and similar tracking technologies. Please see Section 8 - 'Cookies' for further information.

4. HOW WE USE YOUR PERSONAL INFORMATION

We use your Personal Data for the following purposes:

To respond to enquiries submitted through our contact form, by email or via phone
To improve and optimise our website using anonymised analytics data
To comply with our legal and regulatory obligations
To protect the security and integrity of our website and business

5. OUR LEGAL BASIS FOR PROCESSING

Under GDPR, the lawful basis' we rely on for processing your Personal Data are:

Your consent - you may withdraw your consent at any time by contacting us at enquiries@axe-group.co.uk
Legitimate interest
Legal obligation

6. WHO WE SHARE YOUR DATA WITH

We do not sell, rent or trade your Personal Data. We may share your Personal Data with the following categories of third parties where necessary to operate our business.

Google LLC - for website analytics via Google Analytics. Google may process Data in the United States; this transfer is covered by Googles EU-US Data Privacy Framework Certification and Standard Contractual Clauses.
IT and website hosting providers who host and maintain out website infrastructure
Professional advisors including lawyers and accountants were necessary.

All third-party service providers are contractually required to keep your Personal Data secure and to use it only for the purposes for which it was shared.

7. HOW LONG WE KEEP YOUR PERSONAL DATA

We retain Personal Data for as long as is necessary for the purpose for which it was collected or as required by law, Our standard retention periods are:

Enquiry data - 3 years from the date of your last contact with us, or until the purpose is fullfilled
Website analytics data - as configured in Google Analytics (standard retention period of 14 months)
Financial and contractual records - 7 years, as required by HMRC and Companies Act obligations

8. COOKIES

Our website uses Cookies to help us understand how visitors use our site and to improve your experience. We use the following types:

Strictly necessary cookies - essential for the website to function correctly. These cannot be disabled.
Analytics cookies - used by Google Analytics to collect anonymised information about how visitors use our website. These cookies help us identify which pages are most popular and how visitors move around the site.

Upon first visiting our website, you will be asked for your consent before any non-essential cookies are placed. You can change your cookie preferences at any time using the cookie settings option on our website, or by adjusting your browser settings to block or delete cookies.

Please note that disabling cookies may affect the functionality of some parts of our website. For more information about cookies and how to manage them, visit allaboutcookies.org

9. YOUR RIGHTS UNDER GDPR

You have the following rights in relation to your Personal Data:

Right of access - to request a copy of the Personal Data we hold about you
Right to rectification - to ask us to correct inaccurate or incomplete Personal Data
Right to erase - to request we delete your Personal Data ('right to be forgotten'), subject to certain conditions
Right to restrict processing - to ask us to limit how we use your Personal Data in certain circumstances
Right to data portability - to receive your Personal Data in a structured, commonly used format
Right to object - to object to our processing of your Personal Data base on legitimate interests
Right to withdraw consent - where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, please contact us at enquiries@axe-group.co.uk. We will respond within one calendar month of receiving your request. We may need to verify your identity before processing your request.

10. HOW WE KEEP YOUR DATA SECURE

We take the security of your Personal Data seriously and have put in place appropriate technical and organisational measures to protect it against accidental loss, unauthorised access, alteration or disclosure. These include secure server hosting, access controls and regular reviews of our data handling practices.

While we take every reasonable precaution, please be aware that no method of transmission over the internet is completely secure. Any data you transmit to us is at your own risk during transit.

11. LINKS TO THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, including our social media profiles. We are not responsible for the privacy practices or content of those websites and encourage you to read the privacy policy of any website you visit via a link form our site.

12. CHILDREN'S PRIVACY

Our website is not directed at children under the age of 13, and we do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately at enquiries@axe-group.co.uk and we will delete it without delay.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The 'last updated' date at he top of this document will reflect the most recent version. We encourage you to review this page periodically. This policy was last updated on 18 March 2026.

14. HOW TO COMPLAIN

If you are unhappy with how we have handled your Personal Data, please contact us in the first instance at enquiries@axe-group.co.uk. We take all complaints seriously and will do our best to resolve your concern swiftly.

If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner's Officer (ICO), the UK's supervisory authority for data protection. You can find their contact details below.

Information commissioner's Office

Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Telephone: 0303 123 1113

Website: ico.org.uk